Notes from the operator's seat.
Why Do Business Reviews Work?
Social proof is a powerful weapon of influence where we see the experiences and actions of others just like us as an indication to perceive a product or service as more desirable.
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What it Takes to Be a Successful Entrepreneur
Entrepreneurs are optimists by nature. This immunity to failure is at the heart of the resiliency present within the DNA of all successful entrepreneurs.
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The Power of Generating Social Proof
A positive review is vitally important to a marketing campaign because it increases trust and engagement via social proof.
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How Savers Can Take Advantage of Low Interest Rates
The biggest problem with leaving your money in a bank savings account is that the little you're paid is well below the rate of inflation, so each year your money loses value.
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How Do You Improve as a Leader?
To improve one's leadership skills it is now more important than ever to force yourself to look through the lens of the other person before passing judgement.
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Navigating a Post COVID-19 Economy
COVID-19 ripped through the business community exposing risks that discriminated against face-to-face businesses. Here's what survival looks like.
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Tamarack Active Winglets
I had the chance to flight test the Tamarack Active Winglets aerial test bed in Colorado Springs. Here's what a CJ pilot noticed in the climb.
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Should I Refinance my Mortgage?
Taking advantage of a lower rate can generate substantial interest savings over 30 years, but you should try to shoot for a 2% lower rate.
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The 5 Star Review: Capturing Customer Happiness
Capturing quantity and quality of easily accessible reviews is essential to bring in new business and to have a constant stream of organic growth.
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