The Power of Generating Social Proof

Difficult times present unique opportunities for business owners. They have the potential to serve as a catalyst to increase business or spell its doom. Business owners need to leverage intangible assets such as goodwill to drive business in lean times. It is now more important than ever to create goodwill by capturing the happiness generated by your product or service with a positive business review. A positive review is vitally important to a marketing campaign because it increases trust and engagement via social proof. Whether you sell a service, or you run a product based business, there is opportunity for you to share and leverage reviews for the success of your brand.

If You Sell Physical Products Online

There is much more opportunity for automation when collecting reviews if you have an online store. Be sure you have review request emails set up to gauge a customer's feedback after they have had time to receive and enjoy their product. Often, collecting reviews after someone purchases from your online store is completely hands off. It doesn't require anything from you, aside from putting the systems in place to bring in regular and consistent reviews. You can, in turn, display these reviews on your website or social media platforms for that ever-valuable social proof.

If You Sell a Service

Often, business owners who sell a service are more hesitant to generate and use reviews to their advantage. If you are a consultant, you likely work directly with your clients on a regular basis. Asking for reviews can feel awkward or forced, but it doesn't have to. With the help of services like Send It By Text, you can ask your clients for feedback in a way that doesn't slow them down. Rather than sending an email asking for a review, adding more to their plate, you can generate a quick text straight to their phones for a positive response and seamless experience.

Whether you sell a product or a service, take the time to put in place systems that will help you generate positive reviews from happy customers. Those reviews should be front facing when potential clients and customers Google you and your business. Help your leads by giving them positive testimonials that showcase the value of what you have to offer. As a business owner, you aren't doing yourself any favors by failing to collect five star reviews. Use them to your advantage as you scale your business. You won't regret putting in the time to generate social proof for your brand.